WordPress
SADA
Drove impactful website and SEO strategies at SADA, leading projects that refined usability, boosted traffic, and increased lead generation for global audiences.
The Challenge
SADA's website had strong brand recognition and a large content ecosystem, but there were opportunities to improve organic search performance, site navigation, and the overall user journey. The goal was to turn the website into a stronger acquisition channel while making it easier for users to discover and engage with relevant content.
The Approach
I combined technical SEO, UX optimization, analytics, and conversion strategy to identify and prioritize high-impact opportunities across the website. This included improving site architecture, optimizing key experiences for search and usability, and using behavioral data to continuously refine the user journey.
After
The work focused on improving SADA's website as both a search acquisition channel and a core component of the broader digital marketing strategy.
I leveraged analytics, SEO tools, and user behavior data to identify opportunities across technical performance, content discoverability, navigation, and conversion paths. These insights informed ongoing website improvements designed to make the experience more intuitive while increasing the visibility of SADA's content in organic search.
One of the key initiatives was a restructuring of the site's navigation and information architecture. By making content easier to discover and creating clearer pathways between related pages, the experience became more intuitive for users navigating SADA's extensive content ecosystem.
SEO was integrated into the broader website strategy rather than treated as a standalone marketing function. Technical optimization, content strategy, internal linking, and page-level improvements helped strengthen organic performance while supporting a better overall user experience.
The result was a more discoverable, user-focused website that supported both organic growth and engagement.
increase in organic traffic
increase in pages per visit following navigation improvements
increase in conversions YoY
