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Patricia Health Coach
A new digital presence for Patricia Reynolds, transforming her established career as a massage therapist into a modern health coaching brand and creating a platform to showcase her expanding range of wellness services.
The Challenge
After 20 years as a massage therapist, Patricia was making a career pivot into health coaching and needed a website that could communicate this evolution. She needed a professional digital presence that clearly explained her new health coaching offering while leveraging the credibility and experience she had built through decades of holistic practice.
The Approach
I created a modern, wellness-focused website that positions Patricia as a health coach while connecting her new direction to her extensive background in massage therapy, movement, nutrition, and holistic wellness. The site was structured around her core offerings, giving each service a clear place within her broader health coaching philosophy.
After
Patricia Reynolds came to me at an important point in her career. After three decades as a massage therapist, she was expanding her professional focus into health coaching and needed a website that could effectively communicate this next chapter.
The challenge was to make the transition feel natural. Rather than positioning health coaching as completely separate from Patricia's existing expertise, the website connects her new services to the knowledge and experience she has developed throughout her career.
The new site introduces Patricia's approach to holistic health through clear messaging around her philosophy, experience, credentials, and approach to coaching. Her 30 years of practice provide an important foundation for the brand, while the design positions health coaching as the primary focus moving forward.
The website also gives her growing range of services a clear structure. Dedicated sections highlight Health Coaching, RMT Mentoring, Trauma & Addiction Support, and Coaching for Moms, allowing prospective clients to quickly understand how Patricia can support their individual goals.
The visual direction uses a calm, approachable aesthetic that reflects the wellness space without falling into the typical clinical or overly polished health brand aesthetic. The result is a website that feels personal, credible, and aligned with Patricia's career evolution.