WordPress
Homestand Sports
A website transformation for Homestand Sports, creating a centralized digital home for Toronto's sports media, podcasts, and live events while opening new pathways for audience growth and revenue.
The Challenge
Homestand Sports had built a strong following through podcasts and in-person events, but its website wasn't keeping pace with the organization. There was no clear way to organize its different sports properties, including Footy Talks, Hoop Talks, Puck Talks, and Pitch Talks, making it difficult for audiences to discover content and for the business to maximize its commercial potential.
The Approach
I developed a complete digital strategy and website designed to centralize Homestand's growing audience and organize its content around each sports property. The new experience created clearer pathways between podcasts, events, content, and commercial opportunities, turning the website into a more effective hub for the brand.
Homestand Sports was my first major web project, and it presented an interesting challenge. The organization already had an established following through its podcasts and in-person events, but its website wasn't effectively connecting all of those pieces.
Homestand's different shows each had their own audience and identity. Footy Talks, Hoop Talks, Puck Talks, and Pitch Talks focused on football, basketball, hockey, and baseball respectively, but the existing website didn't provide an effective way to organize or surface these properties.
I developed a comprehensive website strategy around centralizing Homestand's audience. The new information architecture gave each show and sport a clear home while making it easier for visitors to move between podcasts, events, editorial content, and other parts of the Homestand ecosystem.
The website was also designed with the commercial side of the business in mind. Rather than simply creating a place to publish content, I mapped out pathways that could support sponsorships, events, podcast audiences, partnerships, and other revenue opportunities.
The result was a digital hub that better reflected the scale of Homestand's growing media presence and gave the organization a stronger foundation to build on.
increase in pages per visit
increase in page views
increase in podcast downloads