Kossman Designs · Services

Social MediaCreative.

Social media creative is not just making things look nice. It's building visual recognition, communicating clearly in a fraction of a second, and staying on-brand at volume. I design systems that scale.

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One great post is a moment. A great system is a brand. I design social creative that compounds, building recognition with every piece of content you publish.

Results

3×
Average engagement lift after creative system overhaul
Across active client accounts
30+
Social templates delivered per engagement on average
Static and animated
48h
Average turnaround for single-piece social creative
On active retainers
6+
Platforms designed for: IG, LinkedIn, TikTok, FB, X, Pinterest
Spec-correct at delivery

Challenges I solve

Our social content looks different every week.

Visual inconsistency erodes recognition. I build a modular template system, locked brand elements, flexible content zones, so every post feels like the same brand regardless of who creates it.

We're posting but not growing.

Growth on social is a function of creative quality, content strategy, and consistency, all three. I help you identify which lever is weakest and build a system that addresses it.

Our designer left and we have no templates.

A single engagement can produce a full library of editable templates in Canva or Figma. Your team inherits a system, not a dependency on one person's taste.

Our content doesn't stand out from competitors.

Standing out starts with a distinctive visual identity applied at social scale. I audit competitors, identify whitespace, and design creative that positions you differently, not just differently coloured.

Sectors I've worked in

01
FinTech
PureFacts
02
Technology
SADA
03
Education
GTA Tutor
04
Healthcare
Patricia Health Coach
05
Small Business
Gabby Altman
06
Therapy
Little Waves Therapy
07
Retail
Artifacts
08
Housing
DC Home Mortgages
09
Non-Profit
Supporting Cast Canada

Why work with me

◎
Platform-native design
Every platform has its own visual language, aspect ratios, and safe zones. I design to each spec, not a one-size-fits-all template exported 12 ways.
⬡
Brand system at social scale
Social creative should extend your brand, not exist alongside it. I build systems grounded in your identity so every post earns brand equity.
△
Editable templates your team owns
Canva or Figma deliverables your team can operate without a designer in the loop for every post.
◻
Static and animated
I design both still graphics and motion-based social content, Reels covers, animated carousels, and short-form video graphics.
⟳
Content strategy aligned
Creative without strategy is decoration. I align template design with your content pillars so the system supports what you're trying to communicate.
✦
Volume without sacrificing quality
Retainer clients get consistent, high-quality output on a cadence that keeps their feed active without burning out their team.

How it works

Step 01
Brand & platform audit
Review of your current social presence, brand assets, and competitor landscape. We identify what's working, what isn't, and what the visual opportunity looks like.
Step 02
Content pillars & formats
Alignment on content categories and the formats that serve them, quotes, carousels, product shots, announcements, educational posts. Structure before design.
Step 03
Template system design
Full suite of templates covering your priority formats and platforms, designed in Canva or Figma. Presented as a cohesive system for approval.
Step 04
First content batch
Applied templates with your actual content, 2–4 weeks of posts ready to schedule. This validates the system in practice before handoff.
Step 05
Handoff or ongoing retainer
Either your team takes ownership of the template system, or I continue as a monthly creative partner producing content on a rolling basis.

Frequently asked

Instagram, LinkedIn, Facebook, TikTok, X (Twitter), Pinterest, and YouTube channel art. I design to the correct specs and safe zones for each.

Yes. Monthly retainers cover a fixed volume of posts per platform per week, plus monthly strategy check-ins. Volume and platform mix are customised to your needs.

Caption copywriting is available as an add-on. I write copy that matches your brand voice and is optimised for the platform, not generic filler.

Yes. Motion is available as part of the social creative service, Canva animations, After Effects motion graphics, and Reels cover designs. See the Motion Graphics service for more complex motion work.

Yes. All templates are delivered in Canva Pro or Figma, fully editable. I provide a short walkthrough so your team knows how to use them confidently.

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The best day to start your project was yesterday. The second best is today.