Search EngineOptimisation.

Rankings are a side effect of building something worth ranking. I combine technical SEO, content strategy, and on-page optimisation to grow organic traffic that converts, not just visits.

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Senior-level creative & strategy for brands ready to grow...

SEO takes time, but the right foundation makes every month compound. I fix what's holding you back and build what search engines reward.

Results

3×
Average organic traffic growth within 6 months
65%
Average improvement in Core Web Vitals scores
#1
Page-one rankings achieved for primary keywords
40%
Average increase in organic lead quality post-optimisation

Challenges I solve

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My site gets traffic but no one converts.

Traffic without intent is noise. I audit your keyword targeting to ensure you're attracting buyers, not browsers, then optimise landing pages to convert the right visitors into leads.

I've done SEO before and it didn't work.

Most SEO failures come from chasing rankings instead of relevance. I start with a technical audit to clear the blockers, then build a content strategy that matches what your actual buyers search for.

My competitor ranks for everything and I don't know how to compete.

Competing head-to-head with an established domain takes time. I identify the gaps in their coverage, underserved keywords, weak content, technical issues, and target those first for faster wins.

Why work with me

Technical foundation first
Rankings built on a shaky technical foundation don't last. I fix crawl errors, speed issues, and indexing problems before any content work begins.
Keyword strategy that maps to buyers
I research keywords by intent, not just volume, so the traffic you gain is from people who are actually in market for what you sell.
Content that earns authority
Thin content gets filtered out by Google's quality systems. I help you build depth in your niche, long-form content that genuinely answers what your audience searches for.
No black-hat shortcuts
Link schemes and keyword stuffing work until they don't. I build organic growth that compounds over time without putting your domain at risk.
Transparent monthly reporting
Rankings, traffic, conversions, and what changed. You always know what's working, what was done, and what's next.
Integrated with your site build
When I design or develop your site, SEO is built in, not bolted on. Site structure, metadata, and performance optimised from day one.

How it works

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01
Technical SEO audit
Full crawl of your site covering indexing, Core Web Vitals, structured data, internal linking, duplicate content, and mobile usability. Delivered as a prioritised fix list.
02
Keyword & competitor research
Mapping your buyers' search behaviour, what they search for, when, and with what intent. Competitor gap analysis to find opportunities others have missed.
03
On-page optimisation
Title tags, meta descriptions, heading structure, internal links, and page-level content improvements across your highest-priority pages.
04
Content strategy & production
A content calendar targeting your priority keyword clusters. I can write the content directly or brief your team with detailed outlines.
05
Monthly reporting & iteration
Rankings, traffic, and conversion tracking reviewed monthly. Strategy adjusted based on what the data shows, not a static plan on autopilot.

FAQs

Technical fixes show up in 4--8 weeks. Content-driven rankings typically take 3--6 months to gain traction. SEO is a long-term investment, but the compounding effect means the return grows over time.

Yes. A full technical audit with prioritised recommendations is available as a standalone engagement. Many clients start here, then move into an ongoing retainer once they see the scope of opportunity.

Google Search Console, Ahrefs, Screaming Frog, PageSpeed Insights, and Looker Studio for reporting. You'll have access to dashboards and raw data throughout the engagement.

Yes, copywriting is available as an add-on. I can write blog posts, landing pages, and pillar content targeting your priority keywords, or brief your in-house team with detailed outlines.

Absolutely. A large portion of SEO work is improving existing sites. I can audit and optimise any CMS-based site, including WordPress, Webflow, Next.js, and Squarespace.

Reach out to
Jump-Start
Your Business.

The best day to start your project was yesterday. The second best is today.